Business Marketing

Tips on Marketing

Introduction

Everyone knows that having an effective program on marketing is important for business, but many people fail to understand what the term means and where to begin. Is marketing simply about printing out fliers and leaflets? Does marketing involve paying for expensive television and radio advertisements?

An effective and well thought out focus on marketing campaign can make a business highly profitable in the short-term, but also help the business endure and stand the time of time in the long-term. Consumers don't forget the best and most unique advertising campaigns. When they need a particular product or service they rely on memory as far as who should they go to for assistance. You can follow a few tips to help you marketing efforts not end in disappointment.

Step 1

Businesses should focus on marketing as a department, similar to the human resources and accounting departments. Don't just create a file folder in a file cabinet for a marketing campaign. Create a space and an environment that is conducive to setting up marketing materials, including a high-quality color laser printer for printing out brilliant looking literature that pertains to your business. Create a desktop or laptop set up that is fully equipped with the latest software programs that pertain to marketing.

Step 2

Businesses should focus on marketing as a standalone profession, instead of just assuming that it as a task that can be mastered overnight. Business owners and managers might consider taking continuing education courses that pertain knowing how to run a marketing campaign. These classes may be conducted by professional industry associations as well as through local community colleges and universities.

Step 3

Businesses should focus on marketing from a "scientific" aspect, as well as a "artistic" aspect of luring in new customers. Of course, marketing is very much about visual and aesthetic appeal, but there is also a numbers side that many people may neglect in reference to this critical business process. For example, businesses may need to perform statistical calculations on a particular marketing campaign, determining how many people might respond to an advertisement.  This also helps with temporary staffing needs.

Sources and Citations

  1. "Marketing Guide: How to Advertise Your Small Business Online | Inc.com." Small Business Ideas and Resources for Entrepreneurs. N.p., n.d. Web. 22 Feb. 2012. <http://www.inc.com/guides/marketing/>.
  2. "5 Tips to Improve Your Marketing Mix." Small Business News, Tips, Advice - Small Business Trends. N.p., n.d. Web. 22 Feb. 2012. <http://smallbiztrends.com/2011/09/5-marketing-mix-tips.html>.
  3. "10 Tips for Marketing Success, Marketing Plan Article - Inc. Article | Inc.com." Small Business Ideas and Resources for Entrepreneurs. N.p., n.d. Web. 22 Feb. 2012. <http://www.inc.com/articles/2000/03/17917.html>.
  4. "5 Tips for Marketing Your Business Online; to Get the Biggest ROI | SBA.gov Community." Community | SBA.gov Community. N.p., n.d. Web. 22 Feb. 2012. <http://community.sba.gov/community/blogs/guest-blogs/industry-word/5-tips-marketing-your-business-online-get-biggest-roi>.
  5. DeBaise, Colleen. "Marketing Basics, Advice, & Tips | Marketing 101 | Entrepreneur.com." Business & Small Business | News, Advice, Strategy | Entrepreneur.com. N.p., n.d. Web. 22 Feb. 2012. <http://www.entrepreneur.com/marketing/marketingbasics/index.html>.
  6. "Developing a Marketing Plan | SBA.gov." The U.S. Small Business Administration | SBA.gov. N.p., n.d. Web. 22 Feb. 2012. <http://www.sba.gov/content/developing-marketing-plan>.
  7. Misner, Ivan. "Seven Tips for Marketing a Business with Video | Entrepreneur.com." Business & Small Business | News, Advice, Strategy | Entrepreneur.com. N.p., n.d. Web. 22 Feb. 2012. <http://www.entrepreneur.com/article/220593>.
  8. Misner, Ivan. "10 Tips for Better Content Marketing | Entrepreneur.com." Business & Small Business | News, Advice, Strategy | Entrepreneur.com. N.p., n.d. Web. 22 Feb. 2012. <http://www.entrepreneur.com/blog/220618>.
  9. "Target Market Strategy Guide | Inc.com." Small Business Ideas and Resources for Entrepreneurs. N.p., n.d. Web. 22 Feb. 2012. <http://www.inc.com/guides/201104/how-to-narrow-your-target-market.html>.
  10. Misner, Ivan. "Six Tips for Mobile Marketing to Engage Customers | Entrepreneur.com." Business & Small Business | News, Advice, Strategy | Entrepreneur.com. N.p., n.d. Web. 22 Feb. 2012. <http://www.entrepreneur.com/article/220174>.
  11. Misner, Ivan. "Tips for Marketing Your Service Business | Entrepreneur.com." Business & Small Business | News, Advice, Strategy | Entrepreneur.com. N.p., n.d. Web. 22 Feb. 2012. <http://www.entrepreneur.com/article/191850>.
By Adri Buckminster, published at 02/23/2012
   Rating: 4/5 (10 votes)
Tips on Marketing. 4 of 5 based on 10 votes.

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