Business Marketing

5 Things You Must Know About Research Marketing


Research marketing is defined as the organized gathering, recording and the analyzing of data about the issues related to marketing of products and service. It has become a very important factor for businesses especially in today’s world. It is a key factor that must be utilized in order to keep the continuity of a business and products. Just as discussed below, there are different things that people must know about research marketing.

About Research Marketing

Research marketing is very significant in an organization and plays a very huge role in the process of developing services and products of an organization. It helps a company collect data and brings their products and services to the market and even advertising them to the consumer. Research marketing process allows many businesses to create services and products that meet the client or consumer need efficiently and effectively. This increases the success of a product in the market or the introduced new products and profitability.

Research marketing helps many companies to identify the different customer needs and create new services and products that meet their entire requirements. It also helps improve the services that are offered by the company. In addition ,research marketing allows the personnel that are in charge of marketing to make better judgment on wrap up and promotion decisions , and also help to create and develop successful marketing communications.

There exist two major types of research marketing. These are qualitative research and quantitative research. Quantitative research has been deliberated to find out statistical information, that include how many clients in certain locations are in a position or likely to buy a certain product and how many people buying the product are first time users. You can use multiple questionnaires and scrutinize sales records to conduct Quantitative research marketing.

Qualitative research marketing on the other hand is intended to provide report on why clients see the products, service offered or the advertisement messages performance. Unrestricted survey queries and focus clusters are main examples of qualitative market research types.

Some More Information

Research marketing is also very beneficial to an organization. It helps companies to candidly recognize their target market and create products and communication messages that are likely to appeal to the perfect purchaser. A company that conducts regular Research marketing is more prone to create goods and services with the likely hood of becoming very successful. The company is also in a position to market their products effectively than the ones who rely on research as a secondary part in their development of products and efforts of marketing.

When you require to do research marketing for your business, the best approach it to dedicate yourself to collection of data on an ongoing foundation. Before the development of a new product, research marketing needs to be conducted to be able to view the client needs and also analyze to know what the competitors are offering. Before even bringing a product to the market, you will need to do a testing on the product to verify and assure that the product or service meets the requirement of the client.


From the above points you can see how research marketing can help you take your business to a great level. It helps you have a better understanding about your clients and how your products or services benefit them.

By Hannah, published at 02/28/2012
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