In dealing with the new era of technology exposed generation, a number of companies and other marketers have already embraced the idea of having a ‘Marketing Site’ which incorporates some of the marketing techniques and technology into one. Through this way, the increasing population of computer savvy people would be easily reached out and then lead to this marketing site which offers a wider range of opportunities to market different products and services.
A marketing site is a place of convenience for those who wanted life to be much easier just with a click on their computer. It is the site packed with all kinds of information that allows the customer, who is the user in this case, to experience the product and services being offered in the marketing site. The marketing site is created together with the fundamental aspects of the digital media, which include the creative and technical features of developing a site covering the web design, its continuous development, flooded advertising campaigns and promotional to increase more sales.
In addition to these basic features, the look of the marketing site is being more enhanced with the positioning of the interactive media such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), space ads, social media marketing and other kinds of marketing strategies in advertising. This is in line to the various ways of engaging the customer for a better satisfaction.
With this faster connection of the marketers and its customer through the marketing site, the transactions are easier to convey and more personal as the approach is relational and direct to the user. Thus, a clear follow-up could be done in cases of challenges that may arise.
Also, although the marketing site is filled with a number of information and ads, its target audience is still their utmost priority. It has a goal of capturing the specific market group and not the whole market. The focus of the marketing site is to draw customers from their identified target market. Similar to the traditional marketing approach, the market is segmented based on age, gender, location and other factors.
Although the use of marketing site has a number of advantages, on the other hand, it has also some drawbacks. First, the customer will be having difficulty is assessing products being offered because the sense of sight is the only active sense being used. Thus, other basic senses which are the smell, touch, hear and taste cannot be perceived and applied in evaluating the product or service prior to its purchase. But, most of the marketing site offers an assurance of their product and/or service based on some approved standards as proof of a good quality. In cases of product damages as well as malfunctioning, there are also some agreed terms on how to return goods.
Tips and comments
Essentially, the application of marketing site in our fast changing world has now become one of the great demands. Considering the help and improved life it brings to many, the marketing site, is indeed a widely used tool in the everyday routines, making life easy to deal.