Business Marketing

How To Create a Marketing Website


Creating any website is not a difficult thing to do. However, you will need to have an understanding of how websites and the Internet work. This is necessary for those websites that involve marketing or advertising of a product or service. By creating a marketing website, you can point potential customers to what you have to sell or offer. This is also a great way to show your level of professionalism as a business owner.

Step 1

When creating a marketing website, you will have the choice of doing the work yourself or hiring someone to do website creation for you. If you hire someone, it is important to draw up a contract of terms for how long the website creation process will take. It is also necessary for you to find out exactly what you are getting from a web designer.

Step 2

A web designer will make the design and creation of your marketing website hassle-free. You will just need to sit down with them and choose the site’s color and overall look. You should have a website designed that look as professional as possible.

Step 3

You can try to create a marketing website yourself, but this might be a huge learning curve for some people. You might be able to take a course that teaches you to create websites online. There is also the option to use the online resources available that can teach you programming language for creating your website online.

Step 4

Another option available to you is to purchase a website template and use this to create your marketing website. However, with a template you will only have limited input in how the colors and design will look.

Step 5

To get started creating a marketing website, think of what you would like it to include. Your site should be organized in a manner that is easy to navigate. One of the main things that you will need to provide for your marketing website is content. This content should include information about your business. This should be information about when the company was established, where it is based and the owner or directors of the business. Your marketing website content should include descriptions of the products you offer. This can be arranged by taking photographs or providing images of what is for sale.

Step 6

Your marketing website should also have the option for customers and visitors to purchase online. You can download software that allows you to set up a shopping card and receive payments. You will need to ensure that the payments are encrypted and completely secure. If your website is not secure, then your customer’s credit card details can be hacked. Instead, ensure that the maximum level of encryption is available for purchasing your products.


Creating a marketing website with valuable content is not just enough. You will need to submit it to the search engines. Any written content should include a keyword and meta tags for your website. By including keywords in your website, the search engines will be able to find your marketing website when a user searches for it.

Sources and Citations

By SLD Clarke, published at 03/28/2012
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