Business Marketing

5 Things You Must Know About Executive Marketing


The main concern of most companies is to usually ensure that they make a lot of money. The reason for this is so that they can be sure that they will be able to make a lot of profits and even dominate their sector. It is for this reason that most firms usually hire marketers who are not only aggressive, but also creative, since a great marketer can transform the fortunes of a business. So, if you are looking for an Executive Marketing officer, there are things that you need to check out, so that you get the best person for the job.

1. Strategic Plans

When you hire an Executive Marketing officer, one of the first things that they should be able to do is create strategic plans. The reason for this is that in marketing, long term plans are great since they can ensure that a firm is following a laid out path in marketing as well as advertising. Furthermore, the plans created should also reflect the values and polices of the company. This is so that someone can be certain that they will get support from other departments in the firm as well as the management team. So, if you are hiring a marketer, it is important to check out if they have the ability to create long term plans.

2. Creating Linkages

An Executive Marketing officer is unlike other staff members, this is because apart from offering marketing services, they are also tasked with creating linkages. This can include making sure that, clients and customers are happy with products and services offered, and also making sure that staffs in the marking department have a common goal and are working towards it, and that, suppliers are also making deliveries when needed. So, the position of a marketing executive is quite important.

3. Promotion and Advertising

Another important consideration to check out in an Executive Marketing position is whether the person placed there has the ability to advertise and promote a firm and its products. It is important that anyone in the position is creative enough to come up with great promotional ideas as well as advertising strategies. In addition, the person hired for the position ought to be aware of the latest advertising strategies, and those used by the competition as well, so that they can be able to counter them.

4. Carry out Evaluation

An Executive Marketing officer also needs to have the ability to carry out evaluation of strategies used, and determine the overall direction that the marketing department is taking in a firm. This is because this is one of the best ways through which the firm can get feedback on whether it is dominating an industry or its popularity is waning. So, this too is an important consideration to always check when hiring a marketing executive.

5. Pricing

Lastly, when looking for a marketing officer, it is important that the marketer always be ready to look at the prices of their products and services and determine if they are fair or not. This is so that if they are below market rates, then they will be increased and vice versa.

These are the main pointers that anyone looking for a marketing executive ought to look at, and if they fail to do so, then they may not hire the best person for the job.

By Ignat Victor, published at 03/26/2012
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