Business Marketing

5 Things You Must Know About Solution Marketing


Nowadays, there is a lot of competition when it comes to marketing products, running a business, finding solutions to problems and what not. Under such extreme pressure, one can only strive to be better in order to succeed. With such a competitive aura all around, naturally people resort to looking for more and more business methodologies in order to succeed. One of them includes solution marketing. In order to be successful at what you do, you would first have to know what solution marketing is, what it does, how to use it to your advantage and points to keep in mind when doing so.


Solution marketing has been employed by many people over the years since it is an effective method and ensures success once it has been used in the appropriate ways. There have been various lectures and online introductorials as well with this method. Because this method has gained popularity with time, many people feel the need to educate others as well. Hence in a social circle you won’t be surprised to find this method being used in a variety of different situations.


In order to use this method, you need to know what the term solution marketing itself means. The term can be used to describe the service that educates, defines and provides an access as well as integrate solutions in order to help customers with issues. Solution marketing is different from your average everyday marketing and with a few pointers in mind you can make good use of such a concept. In order to bring forth a solution to today’s market, you need to have some serious skills in terms of leadership qualities and that too, on a multiple level. This is because we live in an age of competition and survival and hence to beat the best, you need to be the best and quality is measured way above quantity. Where in product marketing, the goal is to market the product as widely and successfully as possible, solution marketing is a little different. There is more that is brought to the table than a product that needs to be appropriately marketed. With such a concept, you need to be able to work with businesses and enterprises on a much bigger platform and be able to communicate successfully the solution that you have brought to today’s market. For this kind of marketing, it is vital to be absolutely skilled in the method of communication, be it a direct dialogue, through presentations, slides or any other forms of visuals. The process is up to the person but the end result is what matters here. Cross functionality is a key factor here and you need to be able to understand and comprehend that in order to be able to successfully market your solution to your audience. This can seem to be complex at times, but with practice and hard work it can be easier than you think.

Tips and Comments

A good idea would be to always consult peers and as well as elders when you come up with a strategy. The more response you get, the better you will be able to shape said strategy.

By Rahma Hasan, published at 03/27/2012
   Rating: 4/5 (11 votes)
5 Things You Must Know About Solution Marketing. 4 of 5 based on 11 votes.