Business Marketing

Top Five Free Email Marketing Tips


The world wide web has given businesses a brand new world for reaching customers via free email marketing. Free email marketing, will help you to build a relationship with your customers, and the tips you'll read in this article are a great start for your campaign.


Among other things, the modern Internet has revolutionized the way we do business. free email marketing is an intriguing and effective marketing technique, and all businesses that want to maintain customer relations should consider using it. Utilizing the below suggestions will assist you in creating a profitable free email marketing campaign.


An important tip with regard to free email marketing is to have correct email addresses. You don't want to waste precious time hunting down addresses and resending e-mails after getting dozens of bounced back messages from invalid addresses. This will cost you time.

When doing your free email marketing,  make sure your emails are closely targeted. When you have some readers, try getting them to get their friends to sign up. Make it easy for people to invite interested friends by including a "Subscribe" link in every free email marketing message you send out. Your subscriber base will grow by itself.

Use active and passive forms of feedback to improve your email-based campaigns. Active feedback will give you very direct answers to public opinion of your brand. You ask for suggestions or comments, and you will receive them. Passive feedback can be much more subtle, and may even be undetectable by your readers. Use the free email marketing tools at your disposal to analyze how many people read your emails and how often the links within are clicked.

Test all your included free email marketing links to make sure they work before sending your email. When the links are not working or arrive at a dead end, your free email marketing has lost all of its value. You will also lose the trust of your customers, since you are unable to provide a valid link.

Tips and comments

In doing free email marketing, always write content that individuals will enjoy reading. When a free email marketing message is written normally without the use of excess sales talk, you'll be able to avoid spam filters with ease. Trying to use fancy terms i your free email marketing to avoid using words such as "free" will only bother your customer base and get filtered anyhow.

Create a compelling, memorable and interesting subject line for your free email marketing campaign. Free email marketing subject line needs to catch the attention of your potential customers to increase the likelihood that they will open and read it. Emails that have headlines or subjects which are suspicious will be deleted or remain unopened.

In each free email marketing you send, include your company logo and your standard color scheme. Your customers will soon recognize your colors and logo and associate them with your brand and products. When you consistently match your free email marketing with your website, they are unlikely to be deleted because they appear familiar.

Only send your free email marketing list to clients and people that you know. If you mail those that are not familiar with you, your emails will be taken as spam. This type of random emailing can just cause a person to question whether they know you or your company, and they probably will end up caring less about your company if they run across it in the future. If they decide not to bother unraveling this mystery, your free email marketing goes in the trash and your marketing efforts will have been a waste.

By Rodel, published at 02/16/2012
   Rating: 4/5 (10 votes)
Top Five Free Email Marketing Tips. 4 of 5 based on 10 votes.