Fashion & Style Anti-Aging

Anti Aging Beauty Product Myths


For women who reach a more mature age and become concerned about the signs of aging on their face and skin, advertisements for anti aging beauty treatments can seem convincing. Soft lighting, beautiful music and images of people engaged in youthful activities are often portrayed to set the tone. Print and internet advertisements sell the promise of anti aging beauty creams and salves. While there are regulatory limits on what claims can be made, often the sound of carefully scripted messages leads the viewer to begin believing that anti aging beauty potions actually can create magic. Many of the beliefs are based on myth and hope. It can be challenging to sift through the words and pictures that have so much appeal to get down to the reality of what these treatments are really able to offer for aging faces and skin.


Keeping a youthful appearance has been the challenge for women all the way back to ancient civilizations. Egyptian queens painted their eyes with dark pigments in attempt to recreate the look from their younger days. During the age of European kingdoms, it was not unusual for women to bathe in special serums and drink potions that promised to restore their youth. Modern chemistry and technology has produced products that seem to offer the same promise. Although aging is a natural process, anti aging beauty remedies continue to be invented and offered to the public despite efforts to focus more on health and wellness.


One of the biggest myths is that any anti aging beauty cream can reverse the aging process. Because this is impossible at the cellular and DNA level, such claims are beyond the realm of possiblity. The way product manufacturers get around sanctions is to make statements that imply the aging process is reversed rather than outright stating the claim as a fact. If you see the reversed-aging claim in an advertisement or on the label of an anti aging beauty product, feel free to report the false advertising to the consumer affairs board.

Blanket safety statements that claim an anti aging beauty cream is universally safe for all users are mythical, too. Because there are so many variations in skin type, each individual will react differently to the product's ingredients. This myth is particularly dangerous for those with sensitive skin and allergies. One person can use an anti aging beauty product with no adverse affect whatsoever, yet the next person may be susceptable to irritants and break out with a rash or worse.

Anti aging beauty products can protect your skin from some level of damage from the elements of nature, but if that claim is made and the product does not have sunscreen protection ingredients, it will fail. Examine the label on the anti aging beauty product's packaging to find the SPF value, which should be tested as at least SPF 15. Wearing makeup with sunscreen protection is a primary anti aging beauty secret that can and should be implemented from a very young age. 

Tips and comments

Protect yourself from anti aging beauty myths by keeping up with news and articles provided by the American Academy of Dermatology.

By Donelda Hartz, published at 04/02/2012
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