About the Saucony Brand Of Shoes

Introduction

Every athlete and sports fanatic wants a good pair of running shoes. These shoes have to be complete package of comfort, quality and low price. They must obviously serve their purpose and be durable as well. The variety offered by the various brands today is commendable, as they offer a large range of sizes and styles. In this case, Saucony shoes is a name that requires special mention and applause because they have set out a niche in the running shoes market and have succeeded brilliantly.

History

There has been an improvement in the shoes worn by professional athletes and runners worldwide. This change has been on the basis of technology, research and development by certain shoes manufacturers. Over the last century trainers have completely restructured from being simply rubber soled plimsolls to air cushioned, gel filled capsules worn for utmost comfort and style. Moreover, these shoes offered looks that were unmatched by the old models that were just to assist in good performance. The first "sneakers" were called so because of their ability to not create noises while moving. In the 1917 the Keds shoe company was the first to sell them to America and they were created through a process of vulcanization. In the late 1980s two brothers came up with the earliest running shoes with spikes in them and in 1925 a German named Ai Dassler improved on these shoes and took them a step further. All companies including Saucony Shoes have just been a progress from that very first shoe to a perfect item.

Features

Saucony shoes is in fact inspired by runners and their motivation, drive and ability to succeed and excel in what they do. The company owners claim that these runners make them improve their productivity and provide high quality products that demand attention and lead to high sales plus customer satisfaction. This company is very customer based and centralized. Most of their conferences and meetings revolve around the topic of customer satisfaction and how provide the best quality shoes with optimum prices and comfort. Saucony shoes have separate ranges of running shoes for both women and men. Men’s range is more sublime and dull catering to their non-colorful needs. Whereas, women prefer bright and funky colors making them noticeable which is also what they provide. Their shoes are divided in accordance to the type of run, arch type and location. Type of run covers the purpose for which the shoe will be used that consists of running, racing, training and recovery. Arch type focuses on the shape of the shoe divided into three basic categories namely flat, medium and high. Moreover, Saucony shoes location criteria fits into two broad distinctions which are road or the track for marathon runners.

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