Arts Practical Arts

How To Set Up A Trade Show Booth Exhibit

Introduction

Trade show booth exhibits are able to make clients, buyers, and vendors aware of your company. It is vital to make sure that your trade show booth exhibit is eye-catching and effective so that it will be successful in drawing people in and generating interest about your company while also leaving people with a memorable impression so that you will be able to generate money after the show is over. This is why things like the booth's location, size, signage and staff personality are so important here.

Step 1

Start by choosing a good location for your trade show booth exhibit. The best way to do that is to make sure that you register early so that you will have your choice of locations. Of course, you may have to pay more for certain locations than you would for a trade show booth exhibit that is located out of the way. It is worth it to pay for a high traffic location as more people will be walking by and thus more people will be stopping to check out your trade show booth exhibit. You should also try to get either a corner or an end as these garner the most traffic.

Step 2

Decide on just how big you want your trade show booth exhibit to be. There are a variety of sizes, designs and costs available for you to choose from. It is a good idea to purchase the biggest trade show booth exhibit that your budget will allow for. Of course, you also need to figure in the cost of work hours, as well as renting and transporting equipment.

Step 3

Once you have your trade show booth exhibit you will want to hang large colorful signage around it. You should also have display boards that clearly state the name of your business or organization. It is best to keep both the colors and the font of your text simple so that the people who are in attendance will be able to recognize your brand without being overwhelmed by it. Lighting should also be a consideration here since it can be used to add a dramatic effect to your trade show booth exhibit. Here you will want to use either soft or colored light bulbs depending upon the type of statement you are trying to make. Ultimately, your goal should be to provide a warm, store-like atmosphere.

Step 4

Make sure to include plenty of giveaways and other fun, promotional materials that have both your company logo and website address on them. Any brochures or business cares that you hand out should be glossy, colorful and easy to read. You may also want to give those who stop by your trade show booth exhibit a plastic tote bag to carry these things in. It is important to have your company logo on these as well so that it gets your name into other places throughout the show.

Step 5

As people walk by your trade show booth exhibit, make sure that you are engaging them. Act welcoming but not overbearing. Greet people, introduce yourself and offer information about what your business or organization does. Be friendly yet professional. This will help to make your trade show booth exhibit an interesting place to stop.

By Brenda Hoffman, published at 02/24/2012
   Rating: 4/5 (10 votes)
How To Set Up A Trade Show Booth Exhibit. 4 of 5 based on 10 votes.

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