Business Advertising

Tips And Tricks For Mobile Marketing Advertising

Published at 02/18/2012 22:55:39


In the world of mobile marketing advertising, there are plenty of great resources available to both new and experienced marketers. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best mobile marketing advertising advice for helping a good marketer become a great marketer.

Step 1

Watch the competition to see what techniques they use for their mobile marketing advertising to get an edge on them. You need to stand apart from the competition.

Use your normal website to promote your mobile site. Use your website to advertise your mobile sites and smartphone apps. When regular customers see this on your website they will be able to see that they can also connect with you when they are traveling.

Step 2

Mobile marketing advertising testing could be helpful with a mobile landing page. Mobile pages need to be tested for usability, just as much as any other web page. Develop two different versions of you landing page (A & B) and see which pulls the most conversions. You can use this information to select the best landing page.

Give something of value to the correct customer base. Your target audience will expect you to send messages aimed at their needs. If your target is business execs, you can get their attention with something like a free dinner to a nice restaurant. If you are targeting regular families, then you would probably want to send out things related to family.

Step 3

Mobile marketing advertising messages should include a discount code or a promotional offer. If a customer gets an incentive to check out your site, they will be more likely to do so.

Developing mobile marketing advertising application for mobile phones that offers useful information on your niche makes a great mobile marketing enhancement for your regular website. Apps that provide helpful information and tips are very popular. Links inside your app to related products and other services can be included so that you can increase your sales. If you don't want to do this, you can directly profit by selling the app.

Step 4

Every successful mobile marketing advertising should have a home base. Your campaign is about getting people to your home base or bringing them back to it. A mobile platform should just be one part of your entire business. Keep mobile marketing content messages brief and to the point. They need to be able to quickly digest the message you want to convey.

A MMS service will enable you to send coupons and offers to current customers and potential customers. Attach promotional codes to your coupons to track which customers are using them. A tracking code can be used for linking a web site to these promotional codes. You can use coupons to incentivize and reward loyal customers and attract new ones.


The above advice will have you well on your way to a savvy and successful mobile marketing advertising. There is a world of information out there that you need to synthesize. Using the techniques provided in this article will assist you in developing a plan that will help grow your business.


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