Business Marketing

How To Increase Business With Mail Marketing

Published at 02/19/2012 00:16:02


Because people are always online and checking their mails, it's a good idea to use mail marketing to get in touch with people that are interested in your business. Try to use these tips to learn about mail marketing.

Step 1

Keep in mind that with every passing day, the subscribers reading your mails are more likely to be doing so with a smartphone or other mobile device. The lower resolution of those devices means that there's less space on the screen to display your messages. Make sure that you understand how these screens look, and how they show your mail.

Step 2

Consider emailing without images. Images do brighten up a message, but they can be slow to load or even get filtered out altogether. Many people will be viewing the mail on slower connections, or connections with metered bandwidth, so keep that in mind. High quality mail marketing content is more important than cute images. The smaller and simpler you keep your mails, the wider your potential audience.

Step 3

If you take the time to mention personal details in your mail marketing content, your subscribers will notice your efforts. If your mails feel mass produced, customers will often delete the messages and stop reading future offerings. It is very easy to add their first name in your mail marketing message, but take additional steps. Figure out why and when they subscribed to your mails. Apply this mail marketing knowledge in creating a personalized message.

Step 4

If your mail marketing campaign isn't generating the returns you expected, try pairing your mails with text messages. When you use these together with your mail marketing, you will get maximum results! Text messaging can also increase brand awareness.

Step 5

When you provide an opt out link in your mail messages, you should honor customers' wishes to stop receiving mails instantaneously, if possible. If you keep sending subscribers mails after they opt out, they may feel like you are disrespecting them.

Step 6

Be sure confirmation occurs on the opt-in area of your site. This makes it easier for someone else to double check how much they want mail from you. Though this might seem like a counter-productive act, it will help to protect your business in many ways.

Step 7

Provide an incentive with each mail you send to your customers. Give them a persuasive reason to conduct business with you. For example, you could provide mail marketing customers who click through to your site with a code to receive free shipping on certain orders.


Branding your business through mail marketing is important, and it needs to work with all of your mail marketing efforts. Because of this, you need to create a template that will let you incorporate your company colors, fonts and logos that you use on all of your mail marketing materials. This will foster instant recognition among your readers.

Now that you have gotten a better understanding of mail marketing, be certain that your brain was able to digest everything you learned. You should either go through these paragraphs again, or bookmark this article for easy access. That way you will have no trouble applying the advice presented here for successfully manifesting your ambitions.


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