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5 Things You Must Know About Jobs Marketing Management

Published at 03/21/2012 02:28:00


Marketing management is a business discipline focused on the practical application of marketing techniques and the management of a firms marketing resources and activities. Rapidly emerging forces of globalization have led firms to market beyond the borders of their home countries, making international marketing highly significant and an integral part of a firms marketing strategy. 

Step 1

Marketing management jobs involves a great responsibility towards the marketing activities of a company with major focus for a marketing manager on the sales growth of the given organization. The other gray areas falling under the marketing management jobs purview are advertising, market analysis, consumer research, and the evaluation of competitors strategies and more.

Step 2

Also,the marketing management jobs hold responsibilities for preparing and organizing marketing plans, with the sales department as the focal point, meeting organizations objectives and a requirement to be able to plan budgets properly, allocating the correct amounts to various departments simultaneously for maximum benefits with designing and developing marketing plans keeping in mind the product life-cycle and market requirements along with consumer needs also falling under the scope of the marketing management jobs.

Step 3

It's mperative for the purpose of marketing management job criteria for certain in fact in most of the companies to be satisfied, to have work experience in addition to the college degree required, with a marketing degree being preferable. Prior experience on the marketing field is a must for the marketing management jobs as it is the need for the marketing management personnel to have the knack for understanding present and future marketing needs.

Step 4

The strength of the candidate is also based on excellent communication and analytical skills as an essential part of his personality in order to design marketing strategies and promotional activities. 

Step 5

With the help of their subordinates Marketing managers research the demand for their company's services and products, develop marketing strategies and identify likely customers. They often work with advertising managers usually employed by ad agencies. Advertising Managers supervise people who are involved in making and designing ads by commercial time on TV or deal with clients.


This the reason why most of the marketing management jobs also require public relations managers to be employed in addition to both In-house-corporate PR department and public relations agencies. As the economy becomes ever more global and competitive, there will be a growing need for the managers who can communicate effectively to the public.


Jobs in marketing management requires true leadership qualities as well, as the job requires leading a team of marketers and promoting teamwork among staff members. Moreover, arranging and executing the arrangements of events is also an integral part of marketing managers job.


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