Business Marketing

Tips And Ideas For Marketing Program

Published at 03/27/2012 20:06:43


Making a business proposal is very important when you’re planning to start a business. It would help you identify if the business that you’re going to invest in is profitable or not. Aside from making a business proposal, marketing programs are also important in businesses and these are also considered as one of the programs that every businessman would invest in. If you’re planning for a marketing program for your business, here are some tips and ideas that you can follow.

Step 1

Tip 1: Identify target market

The first thing that you need to identify in making your marketing program is your target market. This is because when you make a marketing program, you make it for your specific target market. If you make a generalized marketing program and the real target market for your product is for teenage girls, then it wouldn’t be effective because it will not be focusing on the teenage girls. People will have no idea what you’re trying to achieve.

Step 2

Tip 2: Know product positioning

For example you have a protein chocolate bar to promote. It is packed with all the vitamins and nutrients and it’s definitely fat free. However, it’s more expensive than any ordinary chocolate bar snack. If you position this protein chocolate bar just as a simple snack bar that would be for everybody even for kids, you will be putting the product in a niche where competition is going to drown you. However, if you position the product as a protein chocolate bar as a healthy snack bar, then it would eliminate other competition and you will now be in a niche where you will be competing with healthy snacks that is a preference for those who wants to have a healthy lifestyle.

This is how important product positioning is in your marketing program. It helps you make a strategy for your product, and it helps in making sure that you put your product in a niche that would make sure that it would sell to the market.

Step 3

Tip 3: Make SMART goals

In making a marketing program, you need to have a goal. You need to have a reason, and end game for the program. Why are you doing this? What are you trying to achieve? Until when are you going to do this? Goals help you get to the right path and it also helps you become inspired. However, there are some goals that are too ambitious or too dream-like. This is why you have to make SMART goals. You have to set goals that are specific, measurable, attainable, realistic and timely. Making your goal specific would help you have a concrete idea of what you really want. Making your goal measurable would help you estimate figures for your goal for it to be more doable. Making your goal attainable would definitely help you in making sky high dreams for your goals, taking you back to the ground and assessing the situation based on reality. Lastly, you need to make a timeline for your goal. Adding the timeline would help you actually achieve something and help you make improvements faster.


Tip 4: Make a Gantt chart

In making your own marketing program, you need to have a Gantt chart to keep track of your progress. You need to know when the marketing program preparation and implementation would start and when it would also end. In the corporate world, Gantt charts are very useful. Making a Gantt chart is the more convenient and most illustrative way to keep you posted about your timelines and schedules.

Tip 5: Set your budget

For you to be able to run or implement your marketing program, you need to set your budget. You need to know how much everything will cost. Setting your budget would also help you from having unnecessary overspending in implementing your program.


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