Fashion & Style Clothing

How To Open a Clothing Shop


People say that our basic needs include food, clothing and shelter. That pretty much explains why these three basic needs make up for three of the most sought-after businesses in the world. If you are planning to set up a business of your own, then you should consider opening a clothing shop or a fashion boutique. All you need is just to employ the right skills to manage the clothing shop and then you are good to go. Read further for more tips on how to open up your clothing shop.

Step 1

Preparation is the key in setting up your own clothing shop. Create a comprehensive, realistic and attainable business plan. Allocate at least six months of intense preparation before the actual launch of your clothing shop. This way, you can study your target market. It would be best if you also take time to develop and select the niche that you are most comfortable with. You should not be working on something you are not passionate with, as it will generally reflect on your marketing. Thus, poor sales will definitely come your way. Along with the full preparation with your business, it is necessary that you come up with a catchy and unique name for your clothing shop for your clients to easily recall your products and services.

Step 2

Arrange all the legal requirements needed for your business. Obviously, businesses without legal merchandising permits are not supposed to operate according to the law. Also, one benefit of acquiring all the legal permits will allow you to take advantage of discounts and benefits from potential suppliers.

Step 3

Initiate everything that you have written on your clothing shop business plan. First, you need to choose a suitable location for your clothing shop. Choose a place that is easily accessible by commuters and private car owners. Also, consider the parking space for your clients with private vehicles. Second, you need to decide on the architecture and design of your shop. It should be based on the color palette and style of the clothing that you sell.

Step 4

Another step would be to choose your suppliers. If you are a clothing shop trying to sell a variety of styles, then it would be more suitable if you select multiple suppliers. Look for the best deals and see if you can make a considerably good amount of profit with the stocks that you will include on your retail. If you are trying to sell clothes that you designed yourself, then make sure that the clients fully understand your terms. Will you accept made-to-order items or are you just carrying ready-to-wear clothes?

Step 5

After everything has been set up for your clothing shop, then it is time to scout for your staff members. The number of employees must depend on the size of your shop to avoid overcrowding. Consider this starting option: one cashier, one store manager, two sales clerks and one security personnel.

Step 6

Now it is time to spread the word. Tell your friends and family members about the upcoming launch of your clothing shop. If circumstances allow it, you can also organize an exclusive preview party of your collection for potential clients to at least get a glimpse of what you're going to sell. Take note that your business can potentially boost with the use of word-of-mouth referrals. This will be your first step for that. After everything has been finalized, then you are ready with your grand launch.


  • Know your competition.
  • Promote your clothing shop on various social media portals for better reach.
  • Be honest with your business. Do not hoard and do not overprice.


By Xtine Oh, published at 03/19/2012
   Rating: 4/5 (11 votes)
How To Open a Clothing Shop. 4 of 5 based on 11 votes.


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