Introduction
The technological advancements are such that it is impossible to thrive in business without the internet. The Google page is an innovation that enables businesses and brands to reach the masses. It operates more like face book only that this time it is more advanced and specific.
Step 1
The first step is creating a Gmail account. Creating a Gmail account is an easy process hence the reason one can own several email accounts. It is advisable not to use one's personal Gmail account. Create a company or business email that will be accessible to the marketing team of an organization. After that, one should proceed and use this email in the creation of their Google page.
Step 2
During the creation of a Google page, one should strive to be specific. It is best to narrow our specifications to the least detail. One should categorize their business or brand and choose from categories such as arts, entertainment, and business. The elements chosen play a huge role in determining one's audience. Once this phase is complete, one is supposed to fill in their personal details in the google page.
Step 3
One's basic information is important in the creation of a Google page. The name of the company, the URL of the company's website, details about location and so on are very essential. Just like one's profile in social sites helps them earn followers and friends so is the case with the plus option. One should create a profile that displays the company's logo, its motto and purpose or a tag line describing one's business.
Step 4
After creating one's profile, the next phase is endorsing it. Endorsement for many comes after a long while. This is because one has to market themselves first through the sharing of business updates and so on. After constant communication with prospective clients and increasing of traffic base, it is then advisable to endorse one's Google page.
Step 5
A Google page is more like a blog and one has to be committed to making posts. One should strive to be unique on his google page and display informative content. It is also good to be engaging and to post the latest market trends. One is most likely to score points through their writing skills. It is not how much content one posts but how relevant and appealing the information appears to be. Many surfers appreciate simple and concise information. It is advisable to steer clear from technical terms. Once one attracts a huge following, they have the necessary leads required to make a successful sale.
Tips
Facebook is a social site that has attracted a huge following. Nowadays, people are even using facebook to market their businesses. However, a Google page is more involved in business and marketing matters than a social site page. Face book pages rely on likes and adding of fan but this initiative uses a similar concept of "plus one". This allows one's audience to share content with others on the network. Creation of plus accounts is easy and quick. The benefits of using this giant search engine's plus option are innumerable and that is why businesses are all over the concept.
Sources and Citations
none
